Art for Social Media
I was asked to produce a series of food-based characters for social-media marketing and for print in the book Eat Like You Give a Fork by Mareya Ibrahim a nationally recognized food safety and clean eating expert, an award-winning entrepreneur, television chef, author and inventor, who is the CEO and founder of Grow Green Industries, INC. and the co-creator of eatCleaner®, eatSafe™ and eatFresh™. The piece needed to relate to the message of the ‘Peace of Mind’ you get from knowing your produce has been properly cleaned and the risk of food-borne pathogens has been eliminated.
Challanges & Our Solution
This project centered on producing food-based characters that could be used in a variety of places both online and in print. They needed to be fun, positive and engaging in a way that would relate to the target market. Our solution was this line up of characters: ‘Peas of Mind’, ‘Kale Ya’ and ‘One in a Melon’.